There’s nothing quite as exciting as recognizing and growing potential.
Creating equal opportunites for Israel’s geographic and social periphery
There’s nothing quite as exciting as recognizing and growing potential.
Our unique journey began in the Israeli city of Ramla, and we took our name from the highway leading to and from it. The road we travelled each day from the periphery to Israel’s center and back symbolized our spirit and story as a group – we are determined to act, create, and initiate in every venture.
We love bold, outlier thinking, and pride ourselves on recognizing value, talent, and opportunities that others may miss.